Femme Era

Femme Era is a jewelry brand created to inspire confidence, self-esteem, and female leadership. Beyond offering a collection of jewelry pieces, its mission is to build an inclusive community where all women feel welcome, represented, and celebrated.

This project was the winning visual identity proposal for the Magnet Project challenge at Lunes School. The goal was to create a brand identity that reflected the values of female empowerment, diversity, authenticity, and inclusion.

Our branding approach combines honesty, warmth, and a slightly provocative attitude. Through feminist messaging, direct eye contact imagery, and a bold visual direction, the brand encourages women to challenge stereotypes and question the status quo.

The visual identity blends contemporary aesthetics with expressive graphic elements that communicate confidence, strength, and approachability. From the color palette and typography to the supporting brand assets, every detail was carefully designed to position Femme Era as a purpose-driven jewelry brand.

The result is a memorable and cohesive brand identity that resonates with women who embrace diversity and believe in a world where different female voices are valued, respected, and heard.

Services: Branding & Visual Identity

Project type

Visual identity and packaging

Passion project