La inmarcesible

While studying graphic design, I had the opportunity to create the visual identity for La Inmarcesible, a fictional project for a flower shop specializing in preserved flowers. More than ten years later, I decided to redesign this identity, giving it a more minimalist, elegant, and handcrafted feel, while preserving the warmth that has always characterized the brand.

La Inmarcesible remains that special space where preserved flowers remind us that, just like our most cherished memories, what is truly valuable endures over time.

Project type

Visual identity

Passion project