Visual Identity Design for a Preserved Flower Shop.
La Inmarcesible is a branding and visual identity design project created for a flower shop specializing in preserved flowers. What makes this project particularly special is that it was one of the first visual identities I designed while studying graphic design. More than ten years later, I decided to revisit it and give it a fresh new perspective.
The goal of this redesign was to preserve the essence of the original concept while translating it into a more contemporary visual language. The result is a minimalist, elegant, and handcrafted identity, inspired by the beauty of preserved flowers and the idea that some memories deserve to last forever.
Through delicate typography, a soft color palette, and a warm, carefully curated aesthetic, the new identity reflects the brand's values of craftsmanship, sensitivity, attention to detail, and timeless beauty. Designed to accompany meaningful moments, La Inmarcesible reminds us that, just like preserved flowers, some things retain their value over time.
This project is also a personal exercise in looking back, rediscovering an idea created years ago, and reinterpreting it through the experience and perspective gained along the way.
Services: Visual Identity Design, Logo Design, Creative Direction, Brand Applications.
